Fanatics has an established database of over 100 million global sports fans, a global partner network with over 900 sports properties, including major national and international professional sports leagues, teams, players associations, athletes, celebrities, colleges, and college conferences, and over 2,000 retail ...

Nine years later – with e-commerce rights from all North American sports leagues now within GSI – Rubin acquired Fanatics, a Florida-based sports retailer which had an e-commerce presence across college and professional teams, and merged these new assets into GSI in 2011.

With more than 60 physical store locations worldwide, ranging from in venue at stadiums and arenas to flagship locations, Fanatics offers dynamic solutions to partners looking to seamlessly blend the online and offline shopping experience for their passionate fanbases.

Fanatics, Inc. is an American manufacturer and online retailer of licensed sportswear for the MLB, MLS, NBA, NCAA, NFL, NHL, NASCAR, Formula 1, WWE and NPB. They sell sports collectibles, Non-Fungible Tokens (NFTs), trading cards, and sports merchandise, as well as sports betting and iGaming.